Fisher-Price needed a simple way to communicate the learning benefits of the educational toys they produce for infants and children. The packaging redesign project included the development of visual design tools that helped in-house designers at Fisher-Price create hundreds of product packages.
The Fisher-Price creative team developed some of the applications shown here using the design tools Duffy & Partners created.

client  /  Fisher-Price
agency  /  Duffy & Partners
design  /  Ken Sakurai