Japan America Society of Minnesota  |  JASM
The Japan America Society of Minnesota (JASM) is a nonprofit organization that promotes friendships between the people of Japan and Minnesota through cultural, educational, and economic interests. To elevate the sophistication of the organization’s identity, which incorporates the Star of the North — Minnesota’s nickname — into the iconic Japanese cherry blossom, I added intricate details rooted in traditional Japanese aesthetics, along with a fresh, unexpected color palette suitable for a comprehensive identity system.

client  /  Japan America Society of Minnesota
design  /  Ken Sakurai